The genre of my music magazine will be of an indie pop background; this is due to the fact that indie pop is a rising form of music in society and is considered a mainstream genre. The title of my magazine however is ‘Underground’ relating back to the well-known form of ‘busking’ as it mostly takes place in public areas such as Underground stations. ‘Underground’ is a term today meaning a genre in music and other forms of media intended for an elite audience, that is often characterized by its high levels of originality and experimentation, and does not conform to typical standards, trends, or hypes as set by the popular mainstream media, so I've stuck true to the original idea of indie pop being a underground based music genre as it quite unpredictable. My magazine will be set for those of the ages between sixteen to early adulthood this is due to my targeted audience being quite young with a liking in the indie pop genre, the audience should also have some kind of income at this moment in life either they are working part time/full time or are even studying, due to this I have put my magazine at the price range of £2.00 as it is medium priced and is not over the given budget of the target audience, in my questionnaire I asked the question “What is the most you would pay for a magazine” the most popular choice was £2.00 so I choose this amount to be my magazines selling price.
“Underground” will be published fortnightly this is due to the fact it allows students to recuperate their budgets for the magazine and also means that the company can spend their time to work on a more though out magazine, as it can be properly planned and focus on certain stories instead of rushing for a deadline meaning that the magazine would be unprofessional and soon will run out of material to publish, the question “How long should my magazine be published” also featured in my questionnaire this was answered by a mass amount asking for the magazine to be published “fortnightly”.
I have decided to create this type of magazine due to the fact that I have a passion in music, even though I am not pressuring a career in music I still wish to keep it as a major part of my life, Indie music has been the soundtrack to my life for some years and now I wish to use that genre of music to help me in designing a leading magazine.
My magazine will have a double page article which will be on the main image which will be printed on the front of the magazine of a major artist. My magazine will consist of mentioning other leading bands which are either on tour such as “Vampire Weekend” and other top leading indie bands or artists.
The ideologies which my magazine will present is a future for students, as the magazine is called “Underground” it will be there to help out new artists trying to chase their dreams for a music career, “Never giving up” is a major importance to the magazine, as on the double page for my magazine I will mention how the artist “Is overwhelmed with support, and will never give up trying to cement their position in a musical career”.
My magazine will use buzz words and other useful techniques to try and to attract customers, the use of the word “Free” and “New” will surely grab the attention of the target audience. I will use major artists to help publish my magazine as I will be using them as a forefront to gain the support of their fan bases.
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