Monday 14 October 2013

Analysis Of Q Magazine

This magazine ‘Q’ is known for publishing mainstream music, from observing the front cover I can straight away tell that the articles inside the magazines are going to be based mostly on music this is seen through the use of puffs such as mentioning the names of major artists such as the Arctic monkeys so I can infer that this magazine has articles which are primarily based on music itself. The use of direct address is shown in the central image as the leader of the Foo fighters (Dave Grohl) stares directly towards us causing a direct use of address for the reader creating the effect as if the artist is trying to create direct contact with the reader as if he wants the reader to find out more about his story.

The targeted audience for Q magazine are around the ages of eighteen and above. This is due to the fact that people whom are stereo typically known to listen to rock music on a regular basis are usually young adults to older. The target audience might be fans of the group and may want to get to know the artist/group more sufficiently.
 The title block of the magazine gives the Impression that Q magazine is professional; this is due to the design of the title as it is quite expressive that we get a feeling of professionalism from this magazines publishers. Q magazines title doesn't really give much insight into the genre of the magazine so we have to go off the main image to infer what type of music the magazine is going to be on about. The slogan of this magazine is “Discover great music” we can infer that this magazine doesn't singly focus on one particular genre of music yet on the whole concept of music. This is quite appealing as the magazine has more than a singular sole purpose of being published as it can offer many different articles and not run out of content while other magazines will begin to grow thin on material to use.
 The anchorage text mentions “This will kill me, Foo fighters Dave Grohl saves rock again” implying that the artist is of the rock background as he “Saves rock again”. The text mentions “Dave Grohl saves rock again” this could show how he is seen as a ‘superhero’ as we can relate ‘Rock’ as if it is the world. The overall message of the anchorage text implies that Dave Grohl is a superhero in the eyes of rock fans as he has ‘saved rock again’.
The band the “Arctic monkeys” is mentioned via the puffs on the front cover informing the target audience that there must be an article within the magazine on the band; this could attract more readers due to the fan base being able to see their group within the magazine allowing them to view what’s currently occurring in their icons world.
There is a single buzzword on the front cover of the magazine which is the word ‘FREE’ this has been used to attract readers as It satisfies their curiosity. The magazine uses a small amount of strategies such as a large central image and the use of buzz words in order to attract attention of the targeted audience.


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