Institutional Research

Bauer produces mainstream magazines such as Zoo and closer, this could show their interest is not in one particular target audience this could because they aim their magazine at most middle ages people, this is due to the fact that the magazine may have a age content for those above the age of eighteen. Niche magazines are also produced these are ‘Rail’ or ‘Ride’ Bauer produces magazines for people whom are mostly middle aged, this is due to the fact that we see magazines titles such as Zoo and Closer which both are made for people above the age of eighteen and less than fifty, even though it’s a big difference in age the magazines are made for them ages. The Bauer magazine company produces the image of adult entertainment as they have magazines such as Zoo and Closer which create the magazine company to look based for more of an adult look.

IPCMedia produce yet again mainstream magazines, but there are far more niche magazines which are also being produced, an example of a niche magazine is country life as not everyone has heard of the magazine and it is mostly sold within a rural area not a built up city place. Target audience is a very big question on the magazines being produced as mostly it is rural parts of the country due to having country side magazines produced. IPCMedia magazines are aimed for country folk, as a vast amount of their magazines are aimed for people whom live or work in the country this is due to the fact that the magazines such as ‘Country Life’ Or ‘Sporting Gun’ another big target audience is women, of any age as also a big amount of magazine are made for the enjoyment of women such as ‘Woman’s Weekly’. IPC magazine have a more country look as they have magazines which range from maintaining guns to country life, this is fairly known in the country side. The magazine also publishes webpages, a example of this is ‘Mouse Breaker’ This gaming website is widely known and is made for men to play online games.

Immediate Media produces great amount of Mainstream magazine, these are known as ‘Top gear’, ‘toy box’ and so forth. These magazines can be seen as targeted for children, this is due to the fact that the company produce a varied amount of children magazines, this could be the main target audience but other magazines such as ‘GolfMagic’ are obviously for middle aged men. Immediate magazine have a much younger target audience due to their magazines being mostly created for the entertainment of children of a young age. Another target audience is for older women, this is due to the fact that a lot of knitting magazines are being produced by the company. Immediate magazine has a very more professional feel to them as they focus their two main target audience more efficiently; this is because they maintain their ideas for magazines instead of having a wide range which they cannot really keep up with.

Finally we come to Development Hell magazine company, these produce niche such as ‘Mixmag’ and ‘Stay in’ which are fairly unknown by the magazine community. We have Development Hell whom produces the niche magazines; their target audience is fair to say around the middle aged area as their magazines are varied. Development Hell has an image which is fairly easy to maintain this is due to the fact that being a niche magazine not much has to change